Anti-orthodox media

download source file here: https://docs.google.com/file/d/0B3XfPkmkvz7QMHBrV3VTV25Wd0E/edit?usp=sharing

1. My audience

i don't think there's a particular market niche for this advert since its a new company, everyone in one word would be my audience as i intend marketing an upcoming tourism agency, though the advert would market destinations and the company itself

2. the concept behind this advert is quite simple there a patient who has been rushed to the hospital, apparently he has been frequently rushed to the hospital on several counts and the doctor is aware of that. he works too much and constantly jets up his blood pressure so high he has frequent heart attack. well life is tough a man has got to do what he has to do. anyways the doctor give a few medical gibberish and rounds up with the fact that the solution to his problem isn't medicine relations and he give a card to him "call this number urgently!!!!" the doctor say, the man from the bed laying very weak calls the number, "hi diana speaking from redac limited how may i help you" the man say hi i'm mr resh i was given your number by doctor spark, "oh hold on, let me redirect your call" she says [beep sounds] "hi dr. prescillia how may i be of help" she says.....yeah i was asked by doctor sparks to call this number oh k what is your medical conditions....he says i constantly have heart attacks....the medicine aint working no more she says okkk redac limited just has the solution for you dr prescillia says......can we have your name and address....she says.......he says that.....and she takes it down.....we would be at your place 8am tomorrow.......a sleek car accompanied with one of the sexiest women arrive at his residence and she lady comes down and opens the door.....he gets in.....surprised he thinks whats going on.............the glass of the windows are tinted so he cant see outside, when the car slowly comes up to a halt, the hot lady comes down and opens the door and when he gets out he is facing one of the most exotic location in Mauritius another lady comes towards him and says can i have your phone please, you wont be needing that here.........he goes through the best massage and other activities and the next scene he his dancing with one of the locals entertaining with their music band.......next scene is a woman talking about redac limited and telling the adverts